This is it, The Ultrapixel Technology Used by HTC One Camera

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Currently usually power of camera performance is associated with the amount of camera resolution, such as 3MP, 5MP or 8MP. And, so that in general information resolution of 5MP better than 3MP (2048 x 1536 pixels), or 8MP (3264 x 2448 pixels) is more fine than 5MP (2592 x 1944 pixels).

But it seems now it will broken by the latest HTC's camera sensor technology, which is already embedded in the latest HTC’s smartphone, HTC One. Which will begin to circulate in the market next March, HTC creates an innovation called "Ultrapixels".


In Ultrapixel technologies, HTC approach with camera capabilities, instead of the high-scale Mega Pixel resolution quantity (number of pixels) but the pixel size. HTC offers new sensors that can improve the percentage of quality number of pixels to capture 300% more light (2 micro meters, ordinary camera 1.3 micro meter).

Its mean, the technology in the camera Ultrapixel HTC One can enlarge the arrest of the number of pixels in order to record more light and data. The photos will show the lighter shades (although objects in very minimal light conditions) and the colors accurately.


Based on the information from the HTC when their launch HTC One, camera sectors with a capacity of 4.3 MP (4.3 UP, Ultrapixel) arguably has the ability equivalent 8MP-13MP on camera phones in general. Although the resolution of the HTC One camera shots limited to 2688 x 1520 pixels (16:9 ratio). Of course in HTC One has added benefits and advantages of Ultrapixel technology.


For information, from the side of the lens, HTC One using auto focus lenses with focal length 28mm (equivalent 35mm) with f/2.0 aperture. Even the lens is larger than f/2.4 used by iPhone 5 and Lumia 920.

The camera is also equipped with HTC One optical image stabilization, which serves to absorb shocks while shooting or recording video. This camera can record 1080p HD resolution video (@ 60fps).

Meanwhile, at front camera, HTC One is equipped with 2.1 MP sensors with a wide-angle lens. This front camera can record 1080p video resolution.

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Strengthen 'The Image', HTC Change Their Marketing Strategy

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With the quality, features, and lastest smartphone specifications, HTC 'should' not difficult to penetrate the smartphone market competition at the highest level. But unfortunately, the facts speak otherwise precisely, where according to the Gartner report, as reported by DigiTimes, Taiwanese vendors this would have frozen out of the 10 largest mobile phone brand.

Understanding market conditions as hostile to its products, HTC reportedly ready to fix it by strengthening its product marketing sector.

As stated by the HTC CEO, Peter Chou, it is ready to improve and strengthen the position of product marketing, in order to resolve and overcome the challenges they face in today's market.

In the report, which quoted DigiTimes, HTC is also called will direct its marketing activities in the United States and Europe to promote their products directly to consumers.

HTC recently revealed the latest flagship smartphone, HTC One, it seems increasingly unsure if this smartphone launch as stated Chou will inject new passion into the smartphone market.

With HTC One which will be available globally through more than 185 carriers and retailers in more than 80 regions and countries beginning next March, HTC claims that it is prepared to hold the responsibilities associated with their own marketing activities in 2013 in order to promote this image of his brand.

Through the strategy to be done, it seems interesting to see the performance of HTC in the market, especially with the newly revealed smartphone, the HTC One who comes armed with a 4.7-inch full HD display with 468ppi density.

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ASUS Officially Introducing Memo Pad Smart

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It has been previously reported that ASUS also going to launch Memo Pad 10 inches, titled Memo Pad Smart ME301T. In the event Thailand MobileExpo, the Taiwanese manufacturer was officially introduced Memo Pad Smart.

ASUS Memo Pad Smart comes with 10.1-inch WXGA screen, quad-core processor Nvidia Tegra 3 speed of 1.2 GHz. Also, supported by 1GB of RAM memory, internal memory for data storage and a 16GB microSD slot.

Memo Pad Smart tablet will perform well with a 5 MP camera (rear) and 1.2 MP (front), and runs Android OS 4.1 Jelly Bean.


This sleek tablet with thickness 9mm, priced around USD 360. With choices of color in white, blue and pink.

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Ubuntu Smartphone Will Comes in Two Areas in October

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Mark Shuttleworth, founder of Canonical stated by the Wall Street Journal that Ubuntu smartphone will be available in October. Linux OS that was announced last month as Enterprise OS will be available to developers on the Samsung Nexus end of February.


Quoted from zdnet.com, statements made Shuttleworth is not much different from that expressed Canonical on last January, although the October 2013 deadline earlier than scheduled in 2014. Furthermore Shuttleworth said the North American market is the main area in addition to the launch of the smartphone is another area that has not been disclosed.

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